Preparing your website content before you contact an agency changes everything. The project starts faster, costs less and gives a better result. In fact, most delays come from texts or photos that arrive too late. Here is the checklist to follow before your first meeting.
Why prepare the content before you start the project?
First, an empty site has no value. Visitors read texts and look at images, not a design alone. Next, every week of waiting stretches the schedule. As a result, your site launches later and your customers wait. Also, ready content lets the agency build a layout that fits. Otherwise, it fills the spaces with placeholder text.
Which items should you gather before the first meeting?
Here is the basic list:
- Your logo in good quality, with your colors.
- A short presentation of your business.
- The list of your services or products, with prices.
- Real photos of your team, your premises and your work.
- Two or three customer testimonials.
- Your contact details, opening hours and WhatsApp number.
Besides, note three sites you like. Say why. These examples help the agency understand your taste. Our selection of business website examples can inspire you.
How do you write effective texts for your site?
Write as you would speak to a customer. Use short sentences and simple words. First, explain what you do. Then say who you serve. Finally, tell visitors what to do: call, write or book. For example, “Book your appointment on WhatsApp” beats a long paragraph. Google also rewards useful content written for people, as its guide on helpful content reminds us.
What should you prepare on the technical and admin side?
Think about access too. If you already own a domain name, note the registrar and your login details. Likewise, find your hosting access and your Google Business profile. Finally, prepare your legal notices: company name, address, registration number. To set your budget, read the guide to website prices in Cameroon.
What if you have no content ready?
Do not panic. Many clients start with nothing. In that case, the agency can help you write and organize the content. However, this help takes time and costs extra. So prepare at least the photos and the key information. To pick a suitable partner, also read our web agency or freelancer comparison.
Frequently asked questions about website content
How many pages should you prepare?
For a showcase site, count five to seven pages. They are the home page, services, about, portfolio, contact and legal notices.
Can you use photos found on the Internet?
No, avoid them. In fact, most images carry copyright. Use your own photos or royalty-free image banks.
Who writes the texts, you or the agency?
It depends on your agreement with the agency. In any case, you know your trade best. Your input therefore stays essential.
In the end, preparing your website content saves weeks. When your file is ready, contact MboaGeek.
