A progressive web app, or PWA, is a website that behaves like a mobile app. The customer installs it from their browser, without going through the Play Store or the App Store. For a small business in Cameroon, this solution can cost less than a native app. It also suits customers who save their mobile data. Here is how it works, what its limits are and when it is worth it.
What is a progressive web app (PWA)?
A PWA is first of all a regular website. However, it adds app features. The visitor can place an icon on the home screen of their phone. Then, the site opens in full screen, like a real app. Moreover, a PWA can keep some pages in memory. It therefore stays usable when the network is weak. You do not need to create a developer account or wait for an app store to approve it.
What are the benefits for a business in Cameroon?
First, installation takes a few seconds from a link. The customer does not download a heavy file. Next, you manage a single code base for all phones. As a result, development and maintenance often cost less. Moreover, every update reaches all users right away. Finally, your site stays visible on Google, which is not the case for an app hidden in a store. To compare budgets, read our guide on the cost of a mobile app in Cameroon.
What are the limits of a PWA?
A PWA does not have all the powers of a native app. Indeed, it reaches fewer phone features. On iPhone, support remains more limited than on Android. Moreover, customers often look for an app directly in the store. A PWA does not always appear there. However, some tools let you publish a PWA on Google Play afterwards. Finally, a 3D game or a very heavy app needs a native solution.
When should you choose a PWA?
Choose a PWA for a product catalog, an order form or a booking tool. It also suits delivery tracking or a simple customer area. For example, a restaurant or a store can offer quick ordering from the home screen. On the other hand, choose a native app if you need advanced phone features. Our article mobile app or website helps you decide.
How do you turn your site into a PWA?
First, your site must be fast and use HTTPS. If it is not, start by speeding up your site. Next, check that your site is truly mobile-friendly. Then, add a configuration file called a manifest, with the name, colors and icon of your app. Finally, add a script called a service worker, which handles memory and offline mode. On WordPress, plugins can do this work. To go further, see the free PWA course on web.dev.
Frequently asked questions about progressive web apps
Does a PWA replace a mobile app?
For many small businesses, yes. However, it does not replace a native app that needs advanced features.
Does a PWA cost less?
Often, yes, because you build a single version. The exact price depends on your project.
Do you need a Google Play account for a PWA?
No. The customer installs it from your site. You only create an account if you also want to publish it on the Play Store.
In the end, a progressive web app gives a small business a good start on mobile without a big budget. To find out whether a PWA fits your project, contact MboaGeek.
