To start publishing an app on Google Play and the App Store, you cannot just upload a file. You need to create developer accounts, prepare a polished listing and pass a review. Each step can block a poorly prepared project. Here is the full path, the fees to plan for and the pitfalls to avoid, with the Cameroon context in mind.
What are the steps to publish an app?
First, your app must be finished and tested on several phones. Next, you create a developer account on each store. Then, you prepare the app listing: name, description, icon and screenshots. After that, you submit the app for review. Finally, you publish and follow user reviews. Each store has its own rules, so read them before you start.
How much does publishing on Google Play and the App Store cost?
Google Play charges a one-time registration fee of about 25 dollars. The App Store charges an annual membership to the Apple developer program, about 99 dollars per year. Check the current prices on the official sites, because they can change. In Cameroon, plan for an international bank card or a virtual card to pay in dollars. Moreover, Apple generally requires a Mac or an online build service to prepare the iPhone version. For the cost of building the app itself, read our guide on the cost of a mobile app in Cameroon.
What should you prepare for your app listing?
Prepare these elements before you submit your file.
- A clear name that is easy to remember.
- A short and a long description, with the words your customers search for.
- A sharp icon that stays readable at a small size.
- Screenshots of real app screens.
- A privacy policy: both stores require it as soon as you collect data.
- A support contact: an email or a WhatsApp number.
For the privacy policy, read our article on protecting personal data.
How long does the review take?
The review takes a few days in most cases. However, the delay varies by store and by account type. On Google Play, new personal accounts often have to go through a test phase with a group of testers before publication. Moreover, an organization account sometimes needs extra documents. So plan at least two to three weeks before your launch date. For the official steps, see the Google Play Console and the Apple developer program.
Which mistakes should you avoid when publishing an app?
First, do not submit an app full of bugs. A rejection costs time. Next, do not copy the name or icon of a well-known brand. Also, do not forget the privacy policy. Finally, do not pick a store out of habit. If your project is simple, a progressive web app can replace the native app. To decide, also read mobile app or website.
Frequently asked questions about publishing an app
Can you publish on Google Play without Apple?
Yes. Each store works separately. Many businesses start with Android, because it is very common in Cameroon.
Do you need an account for each store?
Yes. You create a separate Google Play account and Apple Developer account.
Who should create the account, the agency or the business?
Preferably the business. This way, you keep ownership of your app, even if you change provider.
In the end, publishing an app takes preparation, not only code. To support you through every step, contact MboaGeek.
