{"id":1167,"date":"2020-09-15T09:26:52","date_gmt":"2020-09-15T07:26:52","guid":{"rendered":"https:\/\/mboageek.com\/?p=1167"},"modified":"2020-09-15T09:39:56","modified_gmt":"2020-09-15T07:39:56","slug":"les-tendances-du-marketing-sur-les-reseaux-sociaux-en-2020","status":"publish","type":"post","link":"https:\/\/mboageek.com\/en\/les-tendances-du-marketing-sur-les-reseaux-sociaux-en-2020\/","title":{"rendered":"Les tendances du marketing sur les r\u00e9seaux sociaux en 2020"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.2.2″ custom_padding=\u00a0\u00bb25px||25px||true|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb20px||20px||true|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb10px||10px||true|false\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.0.11″][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.0.11″][et_pb_text _builder_version=\u00a0\u00bb4.0.11″ text_font=\u00a0\u00bbMuli||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.4em\u00a0\u00bb header_4_font_size=\u00a0\u00bb19px\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb14px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb20px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

Le marketing des m\u00e9dias sociaux a \u00e9volu\u00e9 rapidement au cours des derni\u00e8res ann\u00e9es, parall\u00e8lement \u00e0 la croissance et au d\u00e9veloppement des plateformes de m\u00e9dias sociaux. En raison de l’\u00e9volution rapide de l’environnement, il est essentiel de rester au fait des changements et de pr\u00e9voir les attentes pour un marketing efficace.<\/p>\n

C’est pourquoi chaque entreprise doit \u00eatre au courant des tendances du marketing des m\u00e9dias sociaux pour 2020. En tant que grande agence de communication digitale, nous voulions partager ce que nous consid\u00e9rons comme des domaines critiques dans lesquels les marques devraient concentrer leur attention pour un engagement plus \u00e9lev\u00e9 et plus de conversions au cours de l’ann\u00e9e \u00e0 venir.\u00a0<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.0.11″ locked=\u00a0\u00bboff\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.0.11″][et_pb_text _builder_version=\u00a0\u00bb4.2.2″ text_font=\u00a0\u00bbMuli||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.4em\u00a0\u00bb header_4_font_size=\u00a0\u00bb19px\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb14px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb20px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

1-\u00a0L’int\u00e9gration accrue du e-commerce<\/h2>\n

Les plates-formes continueront d’int\u00e9grer et d’am\u00e9liorer leurs capacit\u00e9s de e-commerce. En 2019, Instagram a ajout\u00e9 une excellente option pour permettre les paiements en ligne sans quitter la plate-forme. Cela permet de multiples avantages pour la plateforme. De toute \u00e9vidence, il y a la facilit\u00e9 qu’il offre aux clients pour les achats tout-en-un. En outre, cela permet \u00e0 la plate-forme d’acc\u00e9der \u00e0 davantage de donn\u00e9es client qui peuvent ensuite \u00eatre utilis\u00e9es pour la personnalisation future de l’exp\u00e9rience d’achat.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.0.11″ locked=\u00a0\u00bboff\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.0.11″][et_pb_text _builder_version=\u00a0\u00bb4.2.2″ text_font=\u00a0\u00bbMuli||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.4em\u00a0\u00bb header_4_font_size=\u00a0\u00bb19px\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb14px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb20px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb]<\/p>\n

2- La cr\u00e9ation de visuels de meilleure qualit\u00e9<\/h2>\n

La g\u00e9n\u00e9ration Z<\/a> (personnes n\u00e9s apr\u00e8s l’an 2000) et la g\u00e9n\u00e9ration Y<\/a> (personnes n\u00e9es entre 1980 et 2000) ont toutes deux montr\u00e9 qu’elles aiment les contenus visuels de qualit\u00e9. Vous pouvez faire des blagues sur le fait de ne pas aimer lire, mais c’est plus une question de temps et d’attention.<\/p>\n

Les jeunes g\u00e9n\u00e9rations passent plus rapidement d’une chose \u00e0 une autre, de sorte que la capacit\u00e9 de bons visuels \u00e0 transmettre des informations rapidement et efficacement est essentielle.\u00a0Cela signifie se concentrer sur les d\u00e9penses pour les publicit\u00e9s vid\u00e9o et les images, y compris les infographies et autres contenus visuels.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.0.11″ locked=\u00a0\u00bboff\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.0.11″][et_pb_text _builder_version=\u00a0\u00bb4.2.2″ text_font=\u00a0\u00bbMuli||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.4em\u00a0\u00bb header_4_font_size=\u00a0\u00bb19px\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb14px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb20px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb]<\/p>\n

3- La domination de Facebook continue<\/h2>\n

Alors que d’autres plates-formes connaissent une croissance et que beaucoup ont des bases d’utilisateurs actifs dans les centaines de millions d’utilisateurs, Facebook est toujours de loin le roi. Cela ne signifie pas que les autres plates-formes ne seront pas en effervescence au d\u00e9but de l’ann\u00e9e. Dans l’ensemble, Facebook ne sera pas d\u00e9pass\u00e9 par le nombre total d’utilisateurs, ils devraient donc toujours \u00eatre sur le radar du marketing. Mais les entreprises qui ont des clients plus jeunes doivent identifier les plates-formes les plus performantes et utiliser une approche multi-plates-formes.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.0.11″ locked=\u00a0\u00bboff\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.0.11″][et_pb_text _builder_version=\u00a0\u00bb4.2.2″ text_font=\u00a0\u00bbMuli||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.4em\u00a0\u00bb header_4_font_size=\u00a0\u00bb19px\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb14px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb20px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

4-\u00a0Le service client sur les r\u00e9seaux sociaux<\/h2>\n

En plus des plates-formes utilisant les r\u00e9seaux sociaux pour le e-commerce, elles deviendront \u00e9galement une option de choix pour le service client. Comme de plus en plus de clients utilisent les plateformes comme moyen de communication, plus on peut s’attendre \u00e0 ce que les plaintes et les probl\u00e8mes inondent les plateformes de r\u00e9seaux sociaux.<\/p>\n

En raison de la nature explosive des plaintes sur les plates-formes sociales, les entreprises devront \u00e9tablir des plans de service client qui int\u00e8grent des plates-formes populaires non seulement pour aider leurs clients, mais aussi pour \u00e9viter les cauchemars marketing si une plainte sans r\u00e9ponse finit par devenir virale.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.0.11″ locked=\u00a0\u00bboff\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.0.11″][et_pb_text _builder_version=\u00a0\u00bb4.2.2″ text_font=\u00a0\u00bbMuli||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.4em\u00a0\u00bb header_4_font_size=\u00a0\u00bb19px\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb14px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb20px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb]<\/p>\n

5- L’\u00e9mergence de nouveaux canaux pour la g\u00e9n\u00e9ration Z<\/h2>\n

Nous verrons de nouvelles plates-formes se d\u00e9velopper, luttant principalement pour attirer l’attention de la g\u00e9n\u00e9ration Z. Snapchat a commenc\u00e9 \u00e0 travailler sur l’int\u00e9gration du commerce \u00e9lectronique et m\u00eame Tik-Tok<\/a> exp\u00e9rimente le commerce social. La g\u00e9n\u00e9ration Z est un march\u00e9 \u00e9norme, et jusqu’\u00e0 pr\u00e9sent, il n’y a pas eu de plate-forme unique qui ait domin\u00e9 ce groupe d\u00e9mographique. Garder un \u0153il sur les plus petites plates-formes est une bonne id\u00e9e pour tout marketing digital destin\u00e9 \u00e0 la g\u00e9n\u00e9ration Z.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.0.11″ locked=\u00a0\u00bboff\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.0.11″][et_pb_text _builder_version=\u00a0\u00bb4.2.2″ text_font=\u00a0\u00bbMuli||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.4em\u00a0\u00bb header_4_font_size=\u00a0\u00bb19px\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb14px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb20px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

6- Les influenceurs prosp\u00e8rent toujours<\/h2>\n

Le marketing d’influence s’est fait sentir en 2019 et cette tendance se poursuivra en 2020. Le principal avantage de l’utilisation d’un influenceur est la port\u00e9e. Ils ont un public existant qui peut \u00eatre imm\u00e9diatement exploit\u00e9, souvent de mani\u00e8re tr\u00e8s efficace.<\/p>\n

Ce lien qu’ils ont favoris\u00e9 avec leur public fournit ensuite un niveau de confiance de base lorsque l’influenceur fait la promotion d’un produit, ce qui est une m\u00e9thode \u00e9prouv\u00e9e pour g\u00e9n\u00e9rer des ventes aupr\u00e8s de jeunes consommateurs. C’est par exemple le cas du c\u00e9l\u00e8bre influenceur camerounais Steve Fah<\/a>.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.0.11″ locked=\u00a0\u00bboff\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.0.11″][et_pb_text _builder_version=\u00a0\u00bb4.2.2″ text_font=\u00a0\u00bbMuli||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.4em\u00a0\u00bb header_4_font_size=\u00a0\u00bb19px\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb14px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb20px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

7- Plus de contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs<\/h2>\n

Internet a rapidement prouv\u00e9 que tout avait une courte dur\u00e9e de vie. Tout comme le marketing d’influence est devenu important parce que les consommateurs font moins confiance aux marques, le contenu g\u00e9n\u00e9r\u00e9 par l’utilisateur ajoute un niveau de confirmation de valeur in\u00e9gal\u00e9.<\/p>\n

Autrefois, les avis clients \u00e9taient utilis\u00e9s pour fournir ce niveau de confiance; cependant, les fausses critiques empoisonnaient bien cela. Le contenu g\u00e9n\u00e9r\u00e9 par l’utilisateur est une approbation similaire mettant en valeur de vraies personnes et ce qu’elles pensent d’une marque, interagissent avec elles ou utilisent leurs produits et services.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.0.11″ locked=\u00a0\u00bboff\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.0.11″][et_pb_text _builder_version=\u00a0\u00bb4.2.2″ text_font=\u00a0\u00bbMuli||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.4em\u00a0\u00bb header_4_font_size=\u00a0\u00bb19px\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb14px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb20px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb]<\/p>\n

L’essentiel est que les r\u00e9seaux sociaux et le marketing continuent \u00e0 changer et \u00e0 s’adapter aux besoins des clients ainsi qu’\u00e0 la fa\u00e7on dont ils utilisent la technologie. Les marques qui souhaitent r\u00e9ussir doivent rester au courant des tendances du marketing sur les r\u00e9seaux sociaux pour s’assurer qu’elles peuvent atteindre leur public de mani\u00e8re efficace et efficiente. Rester \u00e0 jour est une n\u00e9cessit\u00e9 dans notre monde en \u00e9volution rapide si vous voulez continuer \u00e0 r\u00e9ussir sur un march\u00e9 en croissance constante.<\/span><\/p>\n

Si vous souhaitez <\/span>cr\u00e9er un site web<\/strong> qui vous permet d’\u00eatre en phase avec les nouvelles tendances sur les r\u00e9seaux sociaux, n’h\u00e9sitez pas \u00e0 <\/span>nous contacter<\/a>.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Le marketing des m\u00e9dias sociaux a \u00e9volu\u00e9 rapidement au cours des derni\u00e8res ann\u00e9es, parall\u00e8lement \u00e0 la croissance et au d\u00e9veloppement des plateformes de m\u00e9dias sociaux. En raison de l’\u00e9volution rapide de l’environnement, il est essentiel de rester au fait des changements et de pr\u00e9voir les attentes pour un marketing efficace. C’est pourquoi chaque entreprise doit […]<\/p>\n","protected":false},"author":1,"featured_media":1170,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[32],"tags":[],"class_list":["post-1167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"\nLes tendances du marketing sur les r\u00e9seaux sociaux en 2020 - Mboageek<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mboageek.com\/en\/les-tendances-du-marketing-sur-les-reseaux-sociaux-en-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les tendances du marketing sur les r\u00e9seaux sociaux en 2020 - Mboageek\" \/>\n<meta property=\"og:description\" content=\"Le marketing des m\u00e9dias sociaux a \u00e9volu\u00e9 rapidement au cours des derni\u00e8res ann\u00e9es, parall\u00e8lement \u00e0 la croissance et au d\u00e9veloppement des plateformes de m\u00e9dias sociaux. En raison de l'\u00e9volution rapide de l'environnement, il est essentiel de rester au fait des changements et de pr\u00e9voir les attentes pour un marketing efficace. C'est pourquoi chaque entreprise doit […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mboageek.com\/en\/les-tendances-du-marketing-sur-les-reseaux-sociaux-en-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"Mboageek\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-15T07:26:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-15T07:39:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mboageek.com\/wp-content\/uploads\/2020\/09\/LES-TENDANCES-DU-MARKETING-SUR-LES-RESEAUX-SOCIAUX-EN-2020.png\" \/>\n\t<meta property=\"og:image:width\" content=\"560\" \/>\n\t<meta property=\"og:image:height\" content=\"315\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Penaye Cyrille\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Penaye Cyrille\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mboageek.com\\\/les-tendances-du-marketing-sur-les-reseaux-sociaux-en-2020\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mboageek.com\\\/les-tendances-du-marketing-sur-les-reseaux-sociaux-en-2020\\\/\"},\"author\":{\"name\":\"Penaye Cyrille\",\"@id\":\"https:\\\/\\\/mboageek.com\\\/#\\\/schema\\\/person\\\/c761c6ec607cd528345a044df7fc48c1\"},\"headline\":\"Les tendances du marketing sur les r\u00e9seaux sociaux en 2020\",\"datePublished\":\"2020-09-15T07:26:52+00:00\",\"dateModified\":\"2020-09-15T07:39:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mboageek.com\\\/les-tendances-du-marketing-sur-les-reseaux-sociaux-en-2020\\\/\"},\"wordCount\":1794,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/mboageek.com\\\/les-tendances-du-marketing-sur-les-reseaux-sociaux-en-2020\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mboageek.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/LES-TENDANCES-DU-MARKETING-SUR-LES-RESEAUX-SOCIAUX-EN-2020.png\",\"articleSection\":[\"Marketing digital\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mboageek.com\\\/les-tendances-du-marketing-sur-les-reseaux-sociaux-en-2020\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mboageek.com\\\/les-tendances-du-marketing-sur-les-reseaux-sociaux-en-2020\\\/\",\"url\":\"https:\\\/\\\/mboageek.com\\\/les-tendances-du-marketing-sur-les-reseaux-sociaux-en-2020\\\/\",\"name\":\"Les tendances du marketing sur les r\u00e9seaux sociaux en 2020 - Mboageek\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mboageek.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mboageek.com\\\/les-tendances-du-marketing-sur-les-reseaux-sociaux-en-2020\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mboageek.com\\\/les-tendances-du-marketing-sur-les-reseaux-sociaux-en-2020\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mboageek.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/LES-TENDANCES-DU-MARKETING-SUR-LES-RESEAUX-SOCIAUX-EN-2020.png\",\"datePublished\":\"2020-09-15T07:26:52+00:00\",\"dateModified\":\"2020-09-15T07:39:56+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/mboageek.com\\\/#\\\/schema\\\/person\\\/c761c6ec607cd528345a044df7fc48c1\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mboageek.com\\\/les-tendances-du-marketing-sur-les-reseaux-sociaux-en-2020\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mboageek.com\\\/les-tendances-du-marketing-sur-les-reseaux-sociaux-en-2020\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/mboageek.com\\\/les-tendances-du-marketing-sur-les-reseaux-sociaux-en-2020\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mboageek.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/LES-TENDANCES-DU-MARKETING-SUR-LES-RESEAUX-SOCIAUX-EN-2020.png\",\"contentUrl\":\"https:\\\/\\\/mboageek.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/LES-TENDANCES-DU-MARKETING-SUR-LES-RESEAUX-SOCIAUX-EN-2020.png\",\"width\":560,\"height\":315},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mboageek.com\\\/les-tendances-du-marketing-sur-les-reseaux-sociaux-en-2020\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/mboageek.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Les tendances du marketing sur les r\u00e9seaux sociaux en 2020\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mboageek.com\\\/#website\",\"url\":\"https:\\\/\\\/mboageek.com\\\/\",\"name\":\"Mboageek\",\"description\":\"Agence web pour entrepreneurs africains et diaspora\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mboageek.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mboageek.com\\\/#\\\/schema\\\/person\\\/c761c6ec607cd528345a044df7fc48c1\",\"name\":\"Penaye Cyrille\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4c2e8919d9d86fd28a755f5e2d2177e192680f4520ec5683fb634ead06110086?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4c2e8919d9d86fd28a755f5e2d2177e192680f4520ec5683fb634ead06110086?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4c2e8919d9d86fd28a755f5e2d2177e192680f4520ec5683fb634ead06110086?s=96&d=mm&r=g\",\"caption\":\"Penaye Cyrille\"},\"sameAs\":[\"https:\\\/\\\/mboageek.com\"],\"url\":\"https:\\\/\\\/mboageek.com\\\/en\\\/author\\\/adminmboageek\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Les tendances du marketing sur les r\u00e9seaux sociaux en 2020 - Mboageek","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mboageek.com\/en\/les-tendances-du-marketing-sur-les-reseaux-sociaux-en-2020\/","og_locale":"en_GB","og_type":"article","og_title":"Les tendances du marketing sur les r\u00e9seaux sociaux en 2020 - Mboageek","og_description":"Le marketing des m\u00e9dias sociaux a \u00e9volu\u00e9 rapidement au cours des derni\u00e8res ann\u00e9es, parall\u00e8lement \u00e0 la croissance et au d\u00e9veloppement des plateformes de m\u00e9dias sociaux. En raison de l'\u00e9volution rapide de l'environnement, il est essentiel de rester au fait des changements et de pr\u00e9voir les attentes pour un marketing efficace. C'est pourquoi chaque entreprise doit […]","og_url":"https:\/\/mboageek.com\/en\/les-tendances-du-marketing-sur-les-reseaux-sociaux-en-2020\/","og_site_name":"Mboageek","article_published_time":"2020-09-15T07:26:52+00:00","article_modified_time":"2020-09-15T07:39:56+00:00","og_image":[{"width":560,"height":315,"url":"https:\/\/mboageek.com\/wp-content\/uploads\/2020\/09\/LES-TENDANCES-DU-MARKETING-SUR-LES-RESEAUX-SOCIAUX-EN-2020.png","type":"image\/png"}],"author":"Penaye Cyrille","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Penaye Cyrille","Estimated reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mboageek.com\/les-tendances-du-marketing-sur-les-reseaux-sociaux-en-2020\/#article","isPartOf":{"@id":"https:\/\/mboageek.com\/les-tendances-du-marketing-sur-les-reseaux-sociaux-en-2020\/"},"author":{"name":"Penaye Cyrille","@id":"https:\/\/mboageek.com\/#\/schema\/person\/c761c6ec607cd528345a044df7fc48c1"},"headline":"Les tendances du marketing sur les r\u00e9seaux sociaux en 2020","datePublished":"2020-09-15T07:26:52+00:00","dateModified":"2020-09-15T07:39:56+00:00","mainEntityOfPage":{"@id":"https:\/\/mboageek.com\/les-tendances-du-marketing-sur-les-reseaux-sociaux-en-2020\/"},"wordCount":1794,"commentCount":0,"image":{"@id":"https:\/\/mboageek.com\/les-tendances-du-marketing-sur-les-reseaux-sociaux-en-2020\/#primaryimage"},"thumbnailUrl":"https:\/\/mboageek.com\/wp-content\/uploads\/2020\/09\/LES-TENDANCES-DU-MARKETING-SUR-LES-RESEAUX-SOCIAUX-EN-2020.png","articleSection":["Marketing digital"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mboageek.com\/les-tendances-du-marketing-sur-les-reseaux-sociaux-en-2020\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mboageek.com\/les-tendances-du-marketing-sur-les-reseaux-sociaux-en-2020\/","url":"https:\/\/mboageek.com\/les-tendances-du-marketing-sur-les-reseaux-sociaux-en-2020\/","name":"Les tendances du marketing sur les r\u00e9seaux sociaux en 2020 - Mboageek","isPartOf":{"@id":"https:\/\/mboageek.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mboageek.com\/les-tendances-du-marketing-sur-les-reseaux-sociaux-en-2020\/#primaryimage"},"image":{"@id":"https:\/\/mboageek.com\/les-tendances-du-marketing-sur-les-reseaux-sociaux-en-2020\/#primaryimage"},"thumbnailUrl":"https:\/\/mboageek.com\/wp-content\/uploads\/2020\/09\/LES-TENDANCES-DU-MARKETING-SUR-LES-RESEAUX-SOCIAUX-EN-2020.png","datePublished":"2020-09-15T07:26:52+00:00","dateModified":"2020-09-15T07:39:56+00:00","author":{"@id":"https:\/\/mboageek.com\/#\/schema\/person\/c761c6ec607cd528345a044df7fc48c1"},"breadcrumb":{"@id":"https:\/\/mboageek.com\/les-tendances-du-marketing-sur-les-reseaux-sociaux-en-2020\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mboageek.com\/les-tendances-du-marketing-sur-les-reseaux-sociaux-en-2020\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/mboageek.com\/les-tendances-du-marketing-sur-les-reseaux-sociaux-en-2020\/#primaryimage","url":"https:\/\/mboageek.com\/wp-content\/uploads\/2020\/09\/LES-TENDANCES-DU-MARKETING-SUR-LES-RESEAUX-SOCIAUX-EN-2020.png","contentUrl":"https:\/\/mboageek.com\/wp-content\/uploads\/2020\/09\/LES-TENDANCES-DU-MARKETING-SUR-LES-RESEAUX-SOCIAUX-EN-2020.png","width":560,"height":315},{"@type":"BreadcrumbList","@id":"https:\/\/mboageek.com\/les-tendances-du-marketing-sur-les-reseaux-sociaux-en-2020\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/mboageek.com\/"},{"@type":"ListItem","position":2,"name":"Les tendances du marketing sur les r\u00e9seaux sociaux en 2020"}]},{"@type":"WebSite","@id":"https:\/\/mboageek.com\/#website","url":"https:\/\/mboageek.com\/","name":"Mboageek","description":"Agence web pour entrepreneurs africains et diaspora","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mboageek.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/mboageek.com\/#\/schema\/person\/c761c6ec607cd528345a044df7fc48c1","name":"Penaye Cyrille","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/4c2e8919d9d86fd28a755f5e2d2177e192680f4520ec5683fb634ead06110086?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4c2e8919d9d86fd28a755f5e2d2177e192680f4520ec5683fb634ead06110086?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4c2e8919d9d86fd28a755f5e2d2177e192680f4520ec5683fb634ead06110086?s=96&d=mm&r=g","caption":"Penaye Cyrille"},"sameAs":["https:\/\/mboageek.com"],"url":"https:\/\/mboageek.com\/en\/author\/adminmboageek\/"}]}},"_links":{"self":[{"href":"https:\/\/mboageek.com\/en\/wp-json\/wp\/v2\/posts\/1167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mboageek.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mboageek.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mboageek.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mboageek.com\/en\/wp-json\/wp\/v2\/comments?post=1167"}],"version-history":[{"count":3,"href":"https:\/\/mboageek.com\/en\/wp-json\/wp\/v2\/posts\/1167\/revisions"}],"predecessor-version":[{"id":1172,"href":"https:\/\/mboageek.com\/en\/wp-json\/wp\/v2\/posts\/1167\/revisions\/1172"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mboageek.com\/en\/wp-json\/wp\/v2\/media\/1170"}],"wp:attachment":[{"href":"https:\/\/mboageek.com\/en\/wp-json\/wp\/v2\/media?parent=1167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mboageek.com\/en\/wp-json\/wp\/v2\/categories?post=1167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mboageek.com\/en\/wp-json\/wp\/v2\/tags?post=1167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}