Email marketing means staying in touch with your customers through an email list: newsletters, new products, promotions, tips. It’s one of the cheapest and most profitable channels, because you own your list — unlike your social-media followers.
Why email is still powerful
On Facebook, the algorithm decides who sees your posts. With email, you speak directly to people who gave you their address: it’s your list, no one can take it away. Every send reaches interested customers again, at minimal cost.
How to build your list
- A sign-up form on your site (home page, end of articles).
- A lead magnet: free guide, promo code, checklist.
- An opt-in from WhatsApp or in-store.
- Never a bought list: it’s ineffective and bad for your reputation.
What to send, without spamming
Alternate useful and commercial: a tip, a new product, an offer, a behind-the-scenes. The rule: bring value in every email, so people await the next one instead of unsubscribing.
Tools to get started
Platforms like Brevo or Mailchimp let you collect addresses, create nice emails and automate sends, often free at first.
Email + site: the duo
Your site captures subscribers, email brings them back to you regularly. It’s the ideal complement to a business blog and a social presence.
FAQ
Is email marketing outdated?
On the contrary: it remains one of the best-ROI channels.
How often should you send?
Regularly but not excessively: once or twice a month is a good starting rhythm.
Can I use WhatsApp instead?
They complement each other, but email is better suited to structured, large-scale sends.
Want to turn your visitors into a list of loyal customers? MboaGeek sets up your email strategy.
