As a developer, your goal is to provide your visitors with a nice site that will allow them to solve their problems. However, it very often happens that the site does not reach the desired objective and that your visitors leave each time frustrated that they were unable to obtain information or perform a precise action. This is due to the fact that your site is not of good quality.
In this article, we’ll show you the ten things that make a website great . We will also explain with supporting examples how its elements influence the quality of your website and finally we will help you improve these ten points by providing you with the necessary resources.
1- Efficiency
A quality website must be achieving its goal. It must be designed to lead users to the action they must perform (purchase of an e-book, contact form, subscription to a newsletter, etc.).
La capacité d’un site web à accomplir son objectif est sa principale qualité. Un site qui remplit ses objectifs est de ce fait rarement critiqué sur d’autres aspects (design, attrait, etc).
To improve the efficiency of your site, you must use CTA (Call To Action) . A call-to-action is a part of the site that prompts a user to perform a specific action. This call-to-action can be used in several ways (inside text, on the home page, in a modal window, etc.) but must be used enough to push the user to perform the action.
2- The content
A quality website must have good quality content. Good quality content is content that is readable, accurate, free of grammar and spelling errors, and optimized for SEO through keywords.
The content of a website improves the quality of it because it facilitates referencing on search engines in addition to providing a clear, precise solution to user problems. If you want a good quality site, it is in your best interest to focus on good content because it is this one that will make the link between you and your visitors.
To improve the content of your website, you can use plugins such as Yoast SEO on WordPress, or use other available tips on this link .
3- Performance
A quality website must be efficient, that is to say that it has pages that load quickly. How many times have you left a site just because it was taking longer to load? Surely several times. Quite simply by the fact that a website that takes a long time to load tends to annoy, disinterested and discourage its visitors.
The loading speed of a website is very important. A fast-loading website is very popular with users because they can find what they are looking for on the site more quickly. It is also a useful element for referencing on search engines like Google.
To know the loading speed of your site, we recommend using the platform GT Metrix (available in free version) which give you important clues such as loading time , the number of HTTP requests made, the page size , your score in terms of performance as well as advice for help you optimize your website. If you want to improve the performance of your website, see this link .
4- Ergonomics
A quality website must have a consistent visual hierarchy. The user should not experience discomfort or difficulty in trying to find information on the site. The home page must be clear, simple and precise, the site must avoid as much as possible to contain complex animations and other superfluous gadgets that can confuse the user of his mission. The menus must be accessible and intuitive and most operations must be able to be carried out in no more than three clicks.
Ergonomics plays a crucial role in a website. It is this which facilitates the relationship between the user and the site and good ergonomics guarantee the loyalty of the visitor.
Boosting the ergonomics of a website is generally not an easy task because it is an activity that calls on aesthetic, cognitive and psychological qualities that only a web design professional can guarantee. However, you can start by following this list of tips to improve the ergonomics of your website and if the result does not convince you, do not hesitate to contact us for a custom design.
5- Visibility
A quality website must be easily visible on search engines. To improve the visibility of a site on search engines, we perform an activity called SEO (Search Engine Optimization).
SEO plays an important role in a website because it makes it easier for visitors to access the site. It also allows the site to gain more visitors which is good for the reputation.
To improve the visibility of your website, we invite you to follow the next link . This link gives you tips to improve the natural referencing of your site. For example, you can ask sites more famous than yours to quote you in one of their articles (backlink off site).
6- Adaptability (responsive)
A quality website must be able to adapt to any type of device. It must keep a pleasant and coherent form whether on computer, tablet or smartphone. In English, it is said that he must be responsive .
Nowadays, a responsive site has more advantages because 80% of people connected to the internet do so from a smartphone. As a result, a site that does not display correctly on a smartphone will tend to repel all of its users and will not have the same audience rate as a responsive site.
To make your site responsive, the solution is to use responsive templates, frameworks such as Bootstrap or even go through CSS code using media queries .
7- Compatibility
A website must be compatible on a maximum of browsers (Google Chrome, Firefox, Internet Explorer, Opera, UCWeb, etc.).
When designing your website, you should keep in mind that a site is just a collection of web pages. And to display its web pages, we go through a browser. However, your multiple users do not all use the same browser. Reason why your site must keep the same appearance on a maximum of browsers.
To improve the compatibility of your website, we advise you to call on a web development professional such as MboaGeek to resolve the various compatibility issues.
8- Reliability
A quality website must be reliable. This means that it should not contain bugs and dead links. It must also have a secure administration area and not be overloaded with spams of all kinds of scams in terms of comments.
The reliability and security of a website greatly affects its credibility. An unreliable site that is full of bugs, dead links, spam and more will tend to put visitors off and keep them from coming back. This can really affect the evolution of the site in the long term, especially if it is in e-commerce.
To improve the reliability of your website, we recommend several simple tips such as using a spam filter (Akismet on WordPress for example), frequent updates by a professional for security and other tips available here .
9- Maintainability
A good quality website should be easily maintainable. Your site must be able to be updated easily either in terms of content or in terms of style. In addition, search engines favor sites whose content is updated regularly.
The maintainability of a site is necessary because it promotes good natural referencing by facilitating the updating of the site. For example, your site should be easily editable without the intervention of a seasoned developer.
Improving the maintainability of a website strongly depends on the first choices when designing the site such as the choice of platform used. Some platforms such as WordPress and Prestashop offer default administration interfaces that help the user a lot. If your site does not have an administration interface and has content that is constantly evolving, do not hesitate to contact us for a solution to your problem.
10- Scalability
The maintainability of a site is necessary because it promotes good natural referencing by facilitating the updating of the site. For example, your site should be easily editable without the intervention of a seasoned developer.
Improving the maintainability of a website strongly depends on the first choices when designing the site such as the choice of platform used. Some platforms such as WordPress and Prestashop offer default administration interfaces that help the user a lot. If your site does not have an administration interface and has content that is constantly evolving, do not hesitate to contact us for a solution to your problem.
In conclusion, knowing its 10 qualities will allow you to improve your website. If you are looking for a web agency that produces websites with all its qualities, do not hesitate to browse our site to discover our different works .
